Ferragamo Finanziaria S.p.A., the holding company of the Ferragamo family, has appointed Fabrizio Freda as its new special strategic advisor.

In this role, Freda will contribute to strategic decisions, including the selection of the future CEO, strengthening the structure and operations of the Ferragamo Group, and the family’s other businesses.

Diego di San Giuliano, chairman of Ferragamo Finanziaria, praised Freda as “a manager of recognized international standing, whose experience will represent an important contribution to our medium – to long-term strategic reflections and to strengthening the entrepreneurial role of our family.”

Freda retired from his role of president and CEO of The Estée Lauder Companies in December 2024, having joined the group in 2009.  

Previously, he held roles of increasing responsibility at P&G for roughly 20 years.

Di San Giuliano added that the appointment “is part of a broader effort to strengthen the holding company, with the aim of best supporting the development and value creation of all our activities, further consolidating the path already undertaken by the management team of Salvatore Ferragamo over the past year.”

It is believed that this appointment could be seen as dispelling ongoing rumors that the Ferragamo family is looking to sell the company.

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